Does my business need a mobile website?

This is a question that many small business owners are beginning to ask.  Is the investment in a mobile presence necessary? 

According to Google, 40 percent of searches currently being done are done on mobile devices.  People are buying smart phones and Internet enabled devices, such as tablets, at an increasing rate.  Mobile search is becoming a powerful tool that consumers use to make buying decisions.  Statistically, 70 percent of the people searching for a product or service using a mobile device will buy in the near future.  This exceeds the buying probability of desktop and laptop users, who often do more research than active buying.

So, for most small businesses, the answer is "yes".   To meet this search demand, most businesses could benefit from having a mobile website that is designed correctly and loads fast.