First Impressions are still Important

The importance of a mobile website...

It’s often said, in business, that you only have one chance to make a good first impression. 

In today’s world of ever changing technologies, this is especially true when it comes to website design and accessibility. 

Smart phone ownership has jumped, increasing to 38% of the total population in the US.  Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online, according to a senior research specialist, Pew Internet & American Life Project.

Not long ago, a smart phone was considered a luxury item that only a few could afford.   But now, the smartphone is a necessity.  In just a few clicks, users can get the information they need.  Smart phone users are also more likely to take action, i.e. making a purchase, calling the business, or finding directions than users of desktop computers.

Read more: First Impressions