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First Impressions are still Important
The importance of a mobile website...
It’s often said, in business, that you only have one chance to make a good first impression.
In today’s world of ever changing technologies, this is especially true when it comes to website design and accessibility.
Smart phone ownership has jumped, increasing to 38% of the total population in the US. Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online, according to a senior research specialist, Pew Internet & American Life Project.
Not long ago, a smart phone was considered a luxury item that only a few could afford. But now, the smartphone is a necessity. In just a few clicks, users can get the information they need. Smart phone users are also more likely to take action, i.e. making a purchase, calling the business, or finding directions than users of desktop computers.
Eric had a great sense of our needs to advertise our Association to members of the Twin Cities area and beyond. We knew we had a unique property and wanted to let others know about it. Eric was very successful in meeting our needs and increasing our exposure to the intended audience.