by Eric Peterson
Are you happy with the look and feel of your website, but it just isn't getting the search engine rankings that you'd like? Eric Peterson can take the steps and modifications necessary to make your site organically visible in search engine results.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Included in SEO services is an initial consultation to determine the market that you are trying to reach. Once that is determined we will modify your website's meta data and content to effectively give the search engines what they need to move your site up in the search engine results.
Search Engine Optimiazation (SEO) by Eric Peterson is accomplished organically, coordinating page titles, descriptions, keywords and content to allow a website the best chances of being ranked by major search engines like Google, Yahoo, and Bing. Eric does not utilize Pay-Per-Click advertising or Backlinking services. It's simply the most economical way to make your website visible all by itself.
Want Eric Peterson to help give your website the chance to actually work for you?